> Additional stores would give Amazon space to showcase its popular Echo line of devices, which run on the Alexa voice-activated platform.
I'm pretty sure they're not going to buy a big box retailer to jam a bunch of echos into it.
I'm pretty sure they're not going to buy a big box retailer to jam a bunch of echos into it.
Now why an ecommerce giant is retrogressing to brick and mortar I can't imagine.
Additionally, it can help to simplify logistics ... if there are more locations where they person can go pick up their package rather than having to deliver it, surely that can be a boon to their operations.
But the Echos would likely be front and center. The toys for enriching young children would be replaced by toys for enriching young AI. It's like a private hell designed specifically for a toy store.
It would be beneficial for Amazon in the long run (making people more at ease with voice assistants), but I doubt that this would be the reason for Amazon to buy ToysRUs