Disclaimer: I work for Google
Disclaimer: I work for Google
Sure, Cambridge Analytica was using the data to influence an election, but Google is not shy about it's own social activism, and it's efforts to manipulate users into seeing it's view of the world.
Google's only protective of our data for selfish reasons: If you sell our data outright, the third party doesn't have need of you anymore, but if Google maintains a tight hold on the data, Google can continually sell the ability to make use of it (through Google's advertising services and the like) over, and over, and over.
The harm to me is the same either way.
I understand your point that we as end-users don't have any control over the way the data is used in either case. But I do think there is a material difference between the two scenarios.
(From what I've found, most people upset with "all political parties are the same" are people who belong to one, and are upset that they get grouped in with people who do the exact same things they do. Not "all political parties" are the same, but the two of them I deal with as a US citizen definitely are.)
The outright lying about purpose thing, by which CA’s key data was gathered, for starters.
Once the data is out of your control, there is no longer any way to control what is done with it. Don't think that Cambridge Analytics are the only ones who did this and who have this data. Shutting down CA won't stop the exported FB data from being put to all sorts of uses.
What is to say Facebook itself or Google can't operate in the same way?