Working as a consultant on digitization with some of the largest German companies, the main problem is their success in one field.

Everyone wants to innovate, I've got orders directly from the board on these topics, everyone in top and middle management is on board, wants to innovate, there is a lot of tailwind, but in the field they are squashed by the success of their main products and by time constraints maintaining their cash cows.

Many expect ROI much too early. I tell them look at startups, VCs and exits, these are the time frames to expect success (up to 10 years). But if a new project doesn't make enough money in 2 years it is often killed or seen as a career killer being on board.