User engages with material that matches their base desires, they are seduced and enveloped by these illusions, and the illusory experience of having their internal life seemingly manifest in the real world, this feels important to them so they form groups on this basis, like the prisoners in Plato's allegory of the cave. Facebook optimizes for engagement, presenting this user with more specialized material, eventually this material detaches from reality altogether. However this results in a skeptical cul-de-sac where the meaningfulness of Facebook is ignored. Instead it is scapegoated so that we can largely avoid taking responsibility for our actions. To refute these claims Mark Zuckerberg has emphasised our agency in deciding what Facebook is for and does. Regarding Fake News he has said:
> “I do think there is a certain profound lack of empathy in asserting that the only reason someone could have voted the way they did is they saw some fake news … If you believe that, then I don’t think you have internalized the message the Trump supporters are trying to send in this election.”
And regarding the Filter Bubble:
> “The research also shows something that is a little bit less inspiring, which is that we study not only people’s exposure in Newsfeed to content from different points of view, but then what people click on and engage with. By far the biggest filter in the system is not that the content isn’t there, [or] they don’t have friends who support the other candidate or are of another religion, [it’s that] you just don’t click on it. You actually tune it out when you see it. You have your world view. You go through, and I think that we would all be surprised how many things that don’t conform to our world view that we just tune out.”
Usefully Winnicott’s transitional object helps us out of the skeptical cul-de-sac by foregrounding our agency in choosing our illusory experiences and thereby restoring their hopeful character. It also matches Mark Zuckerberg’s informed view on what happens on Facebook.