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I still don't think online will take off soon as a popular way to buy for toys. There is a reason why almost all toys come semi demo-able with buttons you can push and open-ish boxes. Amazon is apparently behind in apparel for a similar reason, you can't try anything on!

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I respectfully disagree. I think the only thing going for toy stores is last-minute shoppers. Sure if you get a toy in a kids hands, they're going to want it. Which is exactly why I don't want to go to toy stores with my kids. I can find new toys online that my kids like instead of being forced to purchase whatever mass consumer toy is in my face when I walk into toyRus because they are getting a bigger kickback on it.

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