The regulation also applies to organisations based outside the EU if they collect or process personal data of individuals located inside the EU. According to the European Commission, "personal data is any information relating to an individual, whether it relates to his or her private, professional or public life. It can be anything from a name, a home address, a photo, an email address, bank details, posts on social networking websites, medical information, or a computer’s IP address."
https://en.wikipedia.org/wiki/General_Data_Protection_Regula...