We solely use GitHub logins on http://rubyflow.com but it's very much developer focused. This doesn't stop the spammers, however, who now all seem to have GitHub accounts too :-)
I'm also curious about it. I think it makes great sense for services that target developers as their main audience, but I don't see it used a lot in the wild.
example: codewars.com has a prominent "GitHub Login" button that precedes email login