Hates freedome how? This statement is overbroad.
In a nutshell, I would rather support Apple as they're primarily a hardware company that has stated their privacy interests align with mine. As opposed to me supporting an advertising company that happens to sell phones and produce a mobile operating system that seems tailored to do the opposite.
The fact that I can't install my own OS is entirely tangential to the overall company goals of Apple versus Google or even Samsung. Focusing on a phone platform to behave as if it was the PC platform of the 80's reminds me of the for want of a nail proverb.
https://en.wikipedia.org/wiki/For_Want_of_a_Nail
Focusing too far down on "freedom" from the gnu perspective will just put us into territory we can't cover at all realistically right now.
Besides which, I just want to use my phone, not spend endless hours fucking around with it to install all manner of stuff.