I couldn't find it either. I even did a "find" for "10", "ten", "dollars", and "$". Nothing showed up (other than the amazon ad).

The only way I was able to find a price was clicking the "Pay Now" button, which is what the original commenter complained about.

I just visited the site and scanned it 3 times, couldn't find the price. I'm sure it's there somewhere if you say it is, but I couldn't easily find it. Just a heads up