Design Optimization: Front Page Changes +45% conversion rates.

One thing that left me wondering was the last paragraph:

The total visits to our website rose 48% in a 30 day period. The most visited page (after the front-page) was the Sign Up page, and 2nd was our Features Page. Our sales improved by up to a 45%, and we have had the biggest growth Webbynode has seen in 2 years.

If visits increased 48% and sales increased 45%, it doesn't seem like there was a big jump in conversion rate. Maybe they meant that the sales conversion rate increased 45%, which would be impressive.

I've always thought that you should make the plans & pricing page provide more information than simply your plans & pricing. The most obvious one is to clarify or explain features. That way, you can legitimately funnel more people to the plans & pricing page and gently move them one step closer to a conversion.

Definitely impressive results, but would have been much more useful with a breakdown of the impact each change had. Without that, it's hard to determine which changes are actually responsible for which improvements (traffic to signup page vs signup conversions). Either way, congrats on the improved success.

Has anyone else here had luck with particular colors for buttons? It's interesting that red won out here.

Now do some A/B testing, and improve it even more.

+1