The domain was named to indicate it was reunion related.
If you couldn't find somebody's email address, you emailed their friend, or called them, and asked, "Do you know how I can get int touch with so and so...?"
YOU WOULD NEED TO COMMUNICATE WITH ANOTHER HUMAN TO OBTAIN INFORMATION.
But now, if it takes any effort to communicate with somebody, it doesn't happen.
Only the easy communication...and there is not much substance to it (bullshit small-talk or just posting links).