The problem is that a lot of people that complain about actual issues, like Facebook stalking, also try telling people about a lot of things that are totally conspiracy theories.

On top of that, as someone with experience in database marketing, people act as if they are being personally spied on. If you are tracking 800k people and you have 20 employees, the issue isn't really having another person looking at your data, the issue is the unethical ways organizations are using that data to manipulate you and the rest of society.

It's the difference between "The government conducts unethical surveillance" and "The government is spying on me."