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Apple is already serious competition against Chromebooks in education. I know of no school district near me which uses Chromebooks, but a few that use iPads.

Plus, it's easier to add a keyboard to an iPad than to remove it from the Chromebook (and replace with touchscreen).

I have kids one one district (close to Cupertino) that uses both iPads and Chromebooks.

I hear the Chromebooks are easier to deploy/manage, but like the iPads, each kid gets one.

That said the kids prefer the iPads. I'm not sure if/how the Pencil will change the game.

They called out Logitech's case/keyboard solution on stage, but I agree that they should build a first party solution here.

It is quite easy to go against Chromebooks outside US, they are nowhere to be found.

I think that depends on the grade level. In Secondary education, sure, but in Elementary the touch-devices are probably still king.