if you've ever actually sat down and priced out how much each usage of your car costs you, it's not that good of a deal. Personal vehicles seem cheap because people treat them as a non-optional fixed cost, but between the cost of the vehicle itself, insurance, fuel, maintenance, and your time spent driving you can price a car service fairly high and still have it compare favourably to owning a car.
The trick will just be to convince people to start thinking about a car service the same way they currently think about their car payments or fuel costs. I'd be curious to see what a per-month subscription service would look like instead of a per-ride fee structure like taxis or ubers currently use. $300-400/mo for unlimited rides would be, for me, a better deal than owning a car. I'm curious if that could be profitable.