Exactly. It reeks of buzzwords and consultant speak. Every brush I've had with an agile evangelist felt like a scene from "The Office".
"First come the innovators, who see opportunities that others don’t. Then come the imitators, who copy what the innovators have done. And then come the idiots, whose avarice undoes the very innovations they are trying to use to get rich."
EX: Pair programming is very natural in a collage or contest setting. You often see people just default to that mode when under time constraints.