Some of us do not subscribe to the "ends justify the means" theory. And with that, I'd consider this example a form of failed journalism. Regardless of whether or not there is actually an underlying point, this particular piece of pseudo-journalism didn't capture it. I chuckled when I read the author's description of himself/herself: "... who does extensive research into spreading technical awareness ...". One might think with the extensive research they have done so far, some of that technical awareness should have had reached the author, themselves.