I'd prefer if drivers watched the road and not pop up ads on Waze.
'You can skip this intersection in 15, 14, 13...'
As an aside -- we have 100% proven we simply cannot be trusted with smartphones or electronics behind the wheel. I know most will think this is too extreme but I am all for outright banning them from being in the hands of a driver at. all.
(Except the subtle consumer friendly ones that they put in, of course.)
Perhaps that's why they're partnering with Spotify (well other than you can't run Waze on Carplay)?