Objectively, here's what this does:
1. FUND MILLIONS OF STUDENTS (I don't think anyone can overstate how awesome this is)
2. Give Ripple Labs good press and put them on the front
3. Increases the supply of XRP which:
- Means more XRP in the market in the market for more users
- Drops the value per XRP making transaction costs cheaper
All that aside, let's all give Ripple a virtual high five for funding education. This is amazing!