So what are some alternatives?
Edit: I’ve been thrown out of the kitchen. I will look into some other peoples suggestions.
I have a small bbq and I just take the grills off and put them in the dishwasher! That has a non-stick coating so I wouldn’t want to use a wire brush anyway. The large bbq just gets a hand wash.
So I'd go with the generic versus a label that is knowingly producing a dangerous bristle brush.
Really, if you go to the grill aisle of Home Depot (or whatever similar store) you'll see plenty of choices.
https://www.konabbqstore.com/products/safe-clean-grill-brush...
Not as effective, but safe.