If you're looking to build a great landing page, I found this resource suuuuper helpful when designing our landing page: https://www.julian.com/learn/growth/landing-pages

"I want you to think of landing page optimization from the perspective of desire:

Conversion = Desire (Increase this) - Labor (Decrease this) - Confusion (Decrease this)

It's less work to reduce a visitor's labor and confusion than to increase desire."

And here's our landing page: https://www.loopsupport.com/