Maybe not DSLR Killer, but the image quality is pretty good on latest iphones and pixel used with apps like filmic pro - check out some of the clips in this Peter McKinnon video. https://www.youtube.com/watch?v=trWaTnvG-Gk

I think this opens up opportunities for great photography and cinematography at an affordable price, which can only be a good thing.

It’s actually “DSLR Killer?” And what does Betteridge tell us? The question in the title is inevitably answered with a “No” so I’d guess it’s not an ad, just typical journalism.