> I think that's irrelevant, because people generally don't care. If nobody cares the media won't report on it. The difference this time is that the word "Facebook" now has a causal relationship to the effectual word "Trump".
That's true to a degree, and it's also true that this might still mostly blow over.
But looking at my social circles, much of it pretty inept with computers and far from the 'nerd' stereotype, a significant part of this has been a long time coming. People do care, and many of them moved away from Facebook quite a while ago. People started using 'fake names' more and more. People at least talk about privacy and try, as naively as they do, to be better about it. I know more than one 'normal' person who looked into secure chat apps and even bothered to install Signal (or Telegram).
Of course a lot of it isn't actually helpful. Moving to Snapchat because it seems more private, moving to WhatsApp to avoid Facebook, thinking Telegram is better than WhatsApp because "at least it's not FB", all these things might not really improve the situation much. But that's because they don't know what else to do.
The mere fact that they're trying, in my opinion, is already something I didn't really expect would happen. And it provides an opportunity to educate, for those of us who have been aware of this for a while, and know much more about the technology and how to actually be mindful of privacy.
I think a good analogy, at least over here in my world, is physical health. Where once 'jogging', fitness, mindfulness, yoga, looking at food ingredient labels , and so on, were kinda weird and health-nut stuff, it's now become much more central to everyday life. It probably took a lot of "I'll drink this sugar-bomb of orange juice instead of a coke because it's healthier" before we got to any significant societal change that actually helps.
But breaking the social stigma of being a health/yoga/privacy nut is probably a very important first step!
EDIT: And let me add that for most of these people, Trump and Brexit are not something talked about all that much, at least not compared to the topic of privacy.