"While most features of goo.gl will eventually sunset, all existing links will continue to redirect to the intended destination."
https://developers.googleblog.com/2018/03/transitioning-goog...
Better yet also include an alternative link to an archive like https://archive.li/ or similar.
Looked/thought hard about options but did not come up with better at the time.
But wanted to highlight how important it is for parties starting such services to have a plan for longevity. Hopefully Goog will keep old links going for a long time.