Yet, like all crutches, the provide a superior alternative to certain groups of people. People with broken legs use crutches, but only for the purpose of self sufficiency until their leg heals.
Perhaps this is where the flaw in the business model is revealed. Anvil is largely incentivized to get its users to depend on its crutch. But users are still able to utilize the crutch to ease the learning process, and perhaps explore something that might interest them enough to seek out more traditional development workflows.
Rental of goods exists as a viable service, because there is demand for its supply. When you fly somewhere distant, at least in the US, your first order of business is to pick up your rental car. This is not a bad business practice. You are making the correct judgement that given your limited resources, renting something in the short term is more prudent than purchasing it.