Discuss: Google Instant Search Suggests Higher CPC Keywords

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2 pointsabrudtkuhl2 comments

Interesting theory. My thought was that they might have actually created a problem which could blow up their revenue model.

http://www.manyniches.com/uncategorized/did-google-instant-j...

Part of that post discusses that the clever SEO marketing types will likely try to figure out the pathing through the suggested keyword list and perhaps bid up the leaf node terms. Whether that's a temporal or systemic change is unclear.

It seems like it would be the opposite...as you type, Instant Search suggests longer and longer tail queries (which should have lower CPC value). The ads that show on the longer tail results page should have a much higher clickthrough rate, and therefore more revenue.

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