>I have never seen that message on CNN
Give me a break. You don't remember "This an Apple", one of the most elitist, pretentious advertising campaigns in recent times:
""This is an apple. Some people might try to tell you that it's a banana. They might scream, 'Banana, banana, banana,' over and over and over again. They might put banana in all caps. You might even start to believe it's a banana, but it's not. This is an apple."