You mean women could stop evaluating men based on money?

Wealth for men is the single highest factor when predicting response rate for male profiles in dating sites (according to the data I have read). Wealth and earning rates of married men correlated to the rate in which their spouse will file for divorce. Men and wealth has a similar relation as women and appearance.

Men as a single group has as much ability to stop being evaluated for their wealth as women as a single group can stop being evaluated on appearance. In theory women could stop compete on appearance between other women, but its dubious if that would actually change male behavior. Similarly, men could stop compete for wealth but its questionable if that would cause any cultural change for women.