I'm not sure how I feel about this. This could be a good thing by saving celebrities the need to appear perfect everywhere.

However, I feel like this could be a whole new ball game in terms of setting unrealistic expectations (not that they aren't doing that anyway with photoshop). But if it is transparent that these IG models are virtual and not real, maybe that will help kids understand that real humans can't look as perfect as a virtual model and that helps them create realistic expectations?

edit: I suppose they could also use virtual models and fatten them up / give them more acne to make them more 'realistic'