I wish they wouldnt host this on Medium, the pop-ups and layout are maddening and it almost seems unprofessional for a giant company like Netflix to use Medium instead of its own blog platform on their website.
As things go, I think they're actually handling that part fairly well.
Medium automatically adds a tooltip so I can share whatever I highlighted to Twitter/Facebook.
It's an accessibility issue, where they are privileging hypothetical social sharing of content over readers who actually need to consume the content.
Although you lose the images so not that helpful in this situation, but usually good for medium.