> Basically - I think the point of a blog (at the beginning) is not really to be lead gen for consulting gigs. Instead, it's a place to plant your flag on the internet and say "This is what I'm an expert in".

I actually just finished my first gig where a client mentioned reading something on my blog in our first call.

I don't write much or get really any recurring traffic, so I think it's more like having a blog is one way for people to check me out a little further and get a sense that I know what I'm talking about.

It's something I personally plan to invest a lot more time in this year, although I have another reason for doing that (I'd like to start a newsletter and eventually make some courses/ebooks or something along those lines).

I also think that it's a skill in and of itself; if you look at most developer blogs (mine included), it's just kind of a smattering of notes. I'm guessing that writing more longform, specialized stuff more appealing to both potential readers and clients.