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Airware is doing similar thing. It is about bringing excitement and creating ecosystem.

If cryptocurrency fails, coinbase goes bust. But coinbase cannot do everything themselves.

Slack does the same.

this - the real headline here is that this is the top idea in their mind, over all the other things they could be doing with their time - what are they terrified of?

they don't have to be terrified of something, i assume. It's more like they have probably grown enough that they see this as the best use of extra capital.

The scarce resource is the CEO's time

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