Ask HN: Managing a startup's social media without spamming

Ok briefly, I am not the biggest fan of social media but realised I need a twitter, LinkedIn for www.readory.com.

Since creating the accounts most of the advice for growing the social media following I got include hooking it up to our rss feed and spamming out content with hashtags every hour or so and following/unfollowing bots. Is this really the way to go about things? How can an entrepreneur manage this while pushing out features etcetera.