Case Study: Examples of Sites Designed to Perform, and my opinion.

At one point, we did have the sign up form available as the very next thing people saw when they clicked the Pricing/Free Price Quote but it didn't convert well. When I replaced it with a Request Free Consultation form, sales went up.

The current flow (which gets people to see pricing info before being asked to fill out the form) is a bit of an experiment. I've got early indications but it's too soon to say it works better or worse.

My theory on why asking for sale early works well for you but didn't for us is that your offering is much more productized & clearly defined so it's easier to understand. For what we offer, it's much more of a service that's pretty loosely defined.

We're evolving to be a lot more productized and more clearly defining what we offer but it's a delicate balancing act between improving our overall business model and risking cashflow.

The next phase in our evolution will be coming in about a month so tuned :D

I don't think it's very underrated anymore.

Paraphrasing...

This website has a button and some bullets and orange. Personally, I think this is effective.

/end analysis

Huh?