I always wondered what his employees thought when they read that article and whether the perks worked as nicely after he explained his thinking in public.

This same thing happened to me when I was a wee lad. I then personally ordered and paid for a few pizzas, breadsticks, root beer, a greek salad, about $50 all together, and hosted a pizza party myself at work late at night. To get your slice I just had you sign a petition against unpaid overtime and interest in joining the Teamsters Union. A couple guys didn't want to sign, the others did. A few weeks later I was fired with cause, had a better paying job by the end of the week. Company folded around a year later. And good.