And yes, many IP addresses can be linked to a specific person. I don't doubt that, by being logged in to Google, Facebook, and a bunch of other services, and by having an ISP that provides a unique IP address per subscriber, that the majority of sites out there that use 3rd party tracking know who I am just by my IP address at any given time.
The article made it sound like IP addresses are always personal data. My point is that, if I run a website and keep generic nginx log files, is it really personable data with regards to my website?
Yes, the ISP can link that IP address back to a person, but if that person came to me as the website administrator and asked for all data held for that person, I would actually not be able to make the connection.
[1] https://www.whitecase.com/publications/alert/court-confirms-...
To give you one idea of how things will change in a post-GDPR world, I can tell you a story about how things are going in my industry: Most PII is going to be removed from domain WHOIS information.
The GDPR definition of personal data is VERY broad, and it includes things like:
* name, email, date of birth, etc (probably no surprise here)
* any user behaviour (what you look at, what you click on)
* uploaded content (what you write, your uploaded avatar etc)
* ip addresses, device ids
* beliefs, ethnicity, sexuality, health data (additional restrictions apply here)
* biometric data, genetic data (additional restrictions apply here)