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That's not passive. You have to keep writing content to keep people coming back.

not very passive, but in some cases blog posts can be popular for years and therefor generate revenue for years (but not in many fields/topics)

-> kind of passive in the long run

I guess this might be true more for technical blogs, ie,. a dev blog explaining how to download a piece of software or repeat a case study discussed in the blog.

For example, I was blown away by how useful & accurate this guy's medium blog was for setting up apache.

https://medium.com/@JohnFoderaro/how-to-set-up-apache-in-mac...

(just used this for a class, I'm not pushing anything for anyone)

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