Why Facebook Is the Perfect Representative of Tech's Privacy Problem

"Besides the Cambridge Analytica scandal"

That is exactly the reason, and the only reason. Because Facebook let user data from potentially hundreds of millions of people get used by a third party who "said they deleted it" -- they have to take the blame.

The point about Mark Zuckerberg is spot on. People like to love him, but half of the internet has now decided they like to hate him.