What else? I assume that the whole reddit thing is the same. Install our app so we can suck your phone dry of your personal data.
In fact when I use reddit from my phone (through Firefox) I force it to use the non-mobile version as I find it much faster (as long as you open every link in a new tab).
I understand the need for such verification when a webmaster wants to prevent easy re-registrations of trolls and/or banned members, and it's still better than Google's invite only system for when they release something big like gmail or g+, but it's a dark pattern all the way.