Day to day, people I know, people I overhear. people I talk to , show lots of personal responsibility. Sure they might skip the gym, or eat some cake. But they take responsibility for that, and themselves at large.
Frankly its easier to sell newspapers or get views by talking about someone we can look at and say "Wow, I know I skipped the gym today, but I'm not that bad", than to hear an altogether more boring story of the 99% that are basically the same as ourselves.