No, that's the window dressing and free samples to attract my attention and eyeballs. Many didn't really understand that their digital pockets were being picked as they walked around Facebook's store—and even after leaving the store.

Sure Facebook could charge me to come into their store, but does anyone really believe they will stop pickpocketing my digital wallet?

They might eliminate ads at first, before one day allowing a few select ads from select partners to appear again. They will still be collecting data to monetize another way.