Fake cheese, Fake chicken, Fake mushrooms (I was amazed at fake mushrooms) all put together onto a tasteless base.
Gives me the boke.
What exactly do you think is on their pizza?
Analog Cheese, Water Pumped Chicken, Ultra Hydrated mushrooms.
If I am paying 3 pound for a pizza, I expect it to be shit. If I am paying 10 pound, I expect it to be reasonable.
That doesn't make those things "fake."
More seriously, in America "cheese" is a term that's regulated. Cheez-wiz in a can is called something like "cheese product" because it can't legally be called "cheese". Surely this is the same in the UK too?
What is fake chicken? Do you want a live, breathing chicken?
A chicken breast today (not fed on chemical feed) is £8-£10 each from a decent butcher or a farm.
You can get chicken breast from a cheap supermarket 10 for £2.99.
These aren't the same thing.
Chicken fed on chemical feed is not "fake" chicken either. I can understand it doesn't live up to your expectations though.