”it eked out 10 percent of the smart speaker market, compared with 73 percent for Amazon’s Echo devices and 14 percent for the Google Home”
Given the earlier ”grabbed about a third of the U.S. smart speaker market in unit sales”, let’s assume this is in units, too. Guessing at average sale prices of $100 for Amazon, $129 for Google, $350 for Apple and $150 for ‘others’, that would give them about 25% of the market (1) in dollars. _If_ that’s ballpark correct and _if_ they manage to keep that up, I wouldn’t call it a failure, certainly not considering that, in their other products, their margins are higher than those of their competitors.
(1) if that’s their market. That’s arguable. Some people think they compete with audio systems more than with smart speakers (¿for now?)