First issue was dead pixels on the screen. It was replaced in warranty for free with superb turnaround. Dropped it on a Thursday night and had it back Tuesday by lunch time.
About nine months later, the backlight on the screen died and I had just a black screen. Rather than wait for an Apple Store appointment, I got a box to send it in. The box was overnighted to me and the shipping to the repair depot was also overnight. I shipped it out Wednesday after work, it arrived and was serviced on Thursday, and back in my hands by Friday at 10:30am.
When I got it back, however, the keyboard had an issue that only could have been caused by the repair. I did a walk-in on Saturday morning at my local Apple Store and they started by looking into replacing the computer without me asking.
All of these repairs and replacements were done in warranty or under Apple Care free of charge. The replacement was amazing, too, because it was processed as a return and repurchase. So, I got a brand new Apple Care policy on an upgraded (better CPU, GPU, 1TB SSD) mid 2017 MacBook Pro that lasts the full three years as part of the return and repurchase.
They've more than made me whole and made me better off than before by replacing the computer. I'm definitely impressed with their customer support compared to any other computer vendor.
I'm not sure if I'm missing something, but are the options for small business support for Apple machines that don't involve either 8-10 days without a machine, or wasting time going to/waiting/from an apple store.
The contrast between business support for say, Dell, is staggering.