Hardware Geeks like me were enthralled. MGM was lost. Charles Lippincott reverted the sales pitch to an inference that a really good LSD experience would come with your movie ticket, and 2001 took off. George Lucas hired Charley when he missed the Christmas 1976 release date, paid him by selling all the T-shirt rights for 100K. Like 'The Stunt Man', 'One From The Heart', 'The Last of the Mobile Hot Shots', 'Angel and the Badman' et al, sometimes fans have to pry the good stuff from the grey suits.

Do Not lick your ticket.

P.S. I didn't get to read the WSJ screed, i'm outside their club:(