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They didn't launch anything, this is a kickstarter with estimated delivery of Sept 2018.

Based on my previous kickstarter experience, that means that you'll probably have it somewhere between Dec 2018 and Dec 2019 with a 25% chance that they never deliver. Unless they already have manufacturing samples, the timeline seems agressive, the funding deadline is June 15 so that's only 3 months before the delivery goal.

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This is Eufy, Anker's brand for home products. I think with a $50K funding threshold, it is pretty clear they are simply leveraging Kickstarter as a go-to-market strategy. Informs their mfg schedule and possibly grants a better position in negotiating their mfg costs. Doing this also has the happy benefit of reducing initial capital investment.

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