It's not particularly insightful criticism though.
Bay area housing is atrocious, SF has a homeless problem, and the tech industry has been hopelessly corrupted by money. (Not that there weren't con men before.)
Hopefully that's not news to anybody here.
Tech, like any other profession, has its own sociolect or variation from daily conversational English. Not everybody can appreciate that, especially those that grew up monolingual.
Short of giving unsolicited advice to the writer about leaving the confines of whatever monocultural bubble they grew up in, I'm not sure what there is of us to heed in that part of the critique. Shall we all stop using words they know in ways they don't like?
Realistically, the author's target market is not HN, and we're just experiencing marketing for their book. Judging by the article, it's a story book for adults that want to feel secure that they made the right choice by not moving to experience California (both its positives and negatives), even for few months. If the author would like to question all of the lingo; the "metrics", our "spaces", this is not that book. (I would be interested in reading that book!) If they want to take their shot at taking down the sharing economy, this is not that book.
You're right, we should heed criticism, but the article is light on that and instead pushes a familiar offensive narrative.