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Probably more like to people not from northern Europe. In Sweden and licorice is very popular here, as well as in Finland to my knowledge.

It's also very popular in Italy (SAILA Lquirizia Purissima — very powerful stuff!), so definitely not the Northern thing.

The northern (danish/swedish/finnish) things are liquirice candies salted with ammonium cloride, not black liquirice. Very, very different taste.

It's still black liquorice of course, but yes, it's salted with ammonium chloride.