Why Twitter's t.co is a game changer
radar.oreilly.com
radar.oreilly.com
Yeah, I'd like to see them try that.
Actually I sort of would like to see them try, just for the entertainment of watching a fiasco 10x worse than Facebook Beacon unfold.
Alistair expects us to believe that bit.ly was sharing no tracking / analytics information with twitter?
The point of the article is that Twitter can force every one to use t.co on its platform and thus provide better analytics, malware detection etc than its competitors.
It is a game changer for Twitter monetization; not so much for users or content creators.
Preview of shortened urls seems like a very good feature for users.
I suspect they'd end up with a lot less information if they tried this.
I can't see a major user revolt over that approach -- even though in the long run it gives t.co such an advantage that other services may whither away.
Yes, Twitter CAN do a lot of this, CAN track 500 things and sell them to "businesses" (who? why?)
> This is the real value of the company -- not just knowing what people are talking about, but knowing which things prompt an action, wherever that happens.
And then what? What do you do with that?
It feels like this is the same as saying "We'll get millions of users, THEN figure out how to make money". Except we're a step forward from that, having a flimsy plan (Sell the "purpose" of visitors to "businesses" who can "use it" to "whatever") with still no idea of how to do it.
It's stuff like this that makes me wonder if it's possible to build a de-shortener service.