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Thanks. You have an amazing ability to explain things clearly and concisely...you should write a blog or something (jk!).

FWIW I intended to supplant Balsamiq as the mockup tool of choice within the next two years. Wish me luck :)

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If N is Balsamiq's current revenue, two years from now you could be making 2N, they could be making 10N, and both of you put together wouldn't have a twentieth of the share of "not doing mockups despite a clear path to benefiting from doing them", to say nothing of the number using inferior solutions such as "sending Excel files around".

The true enemy isn't another company. It isn't even the back button, though that is closer (and that pernicious bastard is still costing me 97% of sales). It is the need going unfilled.

How do you make sure you're filling the need?

DO whatever you can to understand the need, first. (Sidenote: I checked out the product and it's not addressing my needs.)

The true enemy isn't another company. It isn't even the back button, though that is closer (and that pernicious bastard is still costing me 97% of sales). It is the need going unfilled.

This. I think I'll print that out and hang it on my wall.

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