They could invent it, but to most of us men, it's just going to look like a pre-existing red. We don't do color distinctions very well. We've got bright red, pale red, and in-between.
> Red 254, aka Ferrari red, for example, is safe and popular, but it’s also carbon-based, leaving it susceptible to fading in the rain or the heat.
http://www.bbc.com/future/story/20140905-the-women-with-supe...